weeks from the date of receiving your confirmation that this arrangement is
acceptable.
Prices as quoted are f.o.b. London.
Packing in wooden cases.
Delivery as specified above.
Payment against documents, by banker's draft.
We hope your client will find our terms and delivery dates satisfactory,
and we can assure you that yon may count on our full co-operation and
attention in this matter.
Yours faithfully
[4] Dear Sirs
We are very glad to have your letter of 1 December and to hear that you
have been receiving enquiries about our Weatherproof coats. The Utewate
range you mention has been a great success wherever it has been introduced,
and we are already exporting it to several tropical countries, in both Asia
and Africa. Unlike many waterproof coats, the Utewate does not cause
excessive condensation on the inside surface, and so would be suitable for
your climate. We can quote you the following prices: f p
250 Litewate coats, women's, medium
375 00 250 „ „ „ small
375 00 250 „ „ men's, medium
493 75 250 „ „ „ small
431 25
F.O.B. Liverpool 1,675 00 Freight
Liverpool-Calcutta
50 20 Insurance
18 30
1,743 50
We will be able to ship the raincoats within 2-3 weeks of receiving your
order.
We are grateful to you for your suggestion concerning an ultra-lightweight
coat for the Indian market, and are pleased to inform you that we have been
looking into the question of a suitable material for some time now. Our
Research Department assure us that they will have a model ready in the very
near future, and we will come back to the matter as soon as we have some
definite news for you.
We are enclosing full details of our terms of business, and have sent you
by separate post a set of descriptive brochures of our products, and a
supply of sales literature.
We look forward to hearing from you again.
Yours faithfully
[5] From a manufacturer to a large retailer
MODERN PLASTICS LTD.
Manufacturers of Plasticware Melox House
PORTSMOUTH
RBG/hk 12 January 1978
Messrs. L. Thoms & Son
150 Beachview Avenue
Bournemouth H77 60P
Dear Sirs
We are very pleased to have your enquiry, and are enclosing the price-list
you requested, together with our terms of sale.
As you have evidently realized, plastic kitchenware Is here to stay -it has
already ousted heavy and expendable metal, glass and china from the modern
kitchen. Dealere who have displayed our brightly coloured range have
reported good sales even in the present season, when hardware sales are
usually at their lowest.
After studying our prices and our liberal teme to the trade, you will
understand why we are working to capacity to meet the demand. We would
advise you, therefore, to let us have your order by the end of the month,
as this will enable you to have stocks of our attractive lines by Easter.
We look forward to the opportunity of being of service to you.
Yours faithfully
P.P. MODERN PLASTICS LTD.
[6] Dear Sirs
In your letter of 1 May you ask us to send you samples ot ow rubberised
floor coverings tor use on rough surfaces. We appreciate your interest, and
have today despatched a range of qualities which we have selected specially
to meet your needs.
All of these materials are robust and hard-wearing, and we particularly
recommend no. 7—COMPO—which is a synthetic substance developed by our
research department to withstand the wear and tear of rough and uneven
floors.
Please give the samples any test you wish: we are confident that they will
stand up to the roughest handling.
Our price-list is enclosed with this letter, together with our trade terms,
as we think you will need these when you have completed your tests. It will
be a pleasure to quote you terms lor contact supplies, and our technical
representatives are at your service at all times.
Yours faithfully
A request for a special discount may call for some thought, and a counter-
proposal may be made in reply, as in letter no. 7.
[7] Dear Sirs.
Many thanks for your letter of 15 July, in which you ask us for an extra
discount of 24% over and above the usual trade discounts in connection with
your order for 30,000 envelopes no. 2M.
While we appreciate your order, we feel we must point out that our prices
have already been cut to.the minimum possible, and that envelopes are
unobtainable elsewhere at these rates.
However, we woutel be willing to allow you a special 2-4% discount if you
could see your way to increasing your order to 50,000.
We await your reply. Yours faithfully
[8] Offer of Brazilian coffee Dear Sirs
You will be interested to hear that we have been able to obtain a further
supply of Brazilian coffee of the same quality as that we supplied you with
last year. The total consignment is only 10,000 kg., and we are pleased to
offer it to you at 60p per kg. With the increases in freight charges which
become effective next month, the next consignment will be rather dearer, so
we recommend you to take advantage of this offer, which is firm for five
days only, and to telex your order without delay.
Yours faithfully
[9] French wine exporter's offer to British importer Dear Sirs
Messrs. Hankinson and Co. of Towgate St., with whom we have been doing
business for a number of years, have informed us that you will probably be
replenishing your stocks of French white wines in the near future.
You will already know that we had an exceptionally good season in 1973, and
that the fine quality of our white vintages of that year is renowned both
in your country and in ours.
We are now shipping these wines, and would be very glad to welcome you as
customers. Our full export price-list is enclosed, but we would like to
draw your attention particularly to our
White Bordeaux @ Ј60.00 per gross bottles, and
Sauteme @ Ј70.00 „ ,, ,,
These wines have always sold very wett in Britain, and the prices quoted
above for bulk purchase will enable you to sell at highly competitive
prices, while obtaining a good margin of profit.
We will be pleased to supply you with a first order against settlement
within 30 days of date of invoice, and with 21% discount. Immediate
shipment from Bordeaux Is guaranteed.
We advise you to place your order promptly, since we expect considerable
response from other foreign customers to this special offer.
Yours faithfully
[10] Fruit broker's offer to wholesaler Dear Sirs
Confirming our telephone conversation of this morning, we are pleased to be
able to offer you the following South African fruit, which arrived
yesterday with the S.S. Durham Castle:
300 boxes 'Early Rivers' plums Ј0.55 per box
100 boxes 'Golden Glory' peaches Ј1.10 per box
200 boxes 'Prime Yellow' apricots Ј0.50 per box.
These brands are well known to you, and the consignment in question is well
up to the high quality of previous years. The fruit is excellently packed
and would reach you in perfect condition.
We would be glad to send the goods by rail on receipt of your order, which
should be sent by telephone or telex. The price includes carriage, and is
firm for 24 hours only. Yours faithfully
[11] Battery manufacturer’s offer to overseas dealer
NIPPONEX ELECTRICS
TOKYO, JAPAN
Amperlite Ltd.
146 O'Leary St.
Dublin 2
Ireland 27 December
1978
Dear Sirs
DRILITE BATTERIES
Improved methods of production enable us to offer you our range of Drilite
batteries at a reduced price for large quantities.
Details of the new prices for your market are enclosed, and you will see
that the average price reduction is 5%. As our prices are quoted c.i.f.
Dublin, you will agree that they are considerably lower than those of
manufacturers of similar batteries, both here in Japan and elsewhere.
The quality of our products remains the same - only the finest chemicals
are used. The new prices are for minimum orders of Ј1,000 and are
effective as from 1 January. Immediate despatch is guaranteed, and we
hold ample s tocks.
We appreciate your past custom, and look forward to supplying you in the
new year at the new prices.
Yours faithfully
[12] Circular from a large store informing customers of sale of stocks
at reduced prices Dear Sir or Madam
On 1 June this year we are moving to larger and more modem premises at nos.
50-55 Oxford Street. Our business has grown so considerably in recent years
that we can no longer provide our customers with the service we are used to
giving them in our present building.
In view of this move we are selling off our entire stock at greatly reduced
prices to save us the trouble and expense of packing and removal.
Come and visit us any day next week. The sale will last for 7 days
only—less it stocks are cleared sooner. This is an exceptional opportunity
for you to obtain real bargains: reductions range from 15% to 30%, while
certain surplus lines will be going at up to 50% off list prices.
Don't miss this chance! Our doors open at 9 a.m. on Monday 20 May.
[13] Offer of special trade discount Dear Sirs
In last summer's exceptionally fine weather we were so overloaded with late
orders from most of our regular customers that we were unable to keep pace
with the demand.
While we understand our customers' tear of overstocking, we are sure they
will appreciate our position when we are suddenly flooded with urgent last-
minute orders.
To encourage all customers to lay in a good opening stock this year, we are
prepared to offer a special trade discount of 4% on all orders over Ј500
net value received before the end of the month.
Help us by helping yourselves!
Yours faithfully
[14] Wholesaler's special offer of woollen blankets Dear Sirs
A few weeks ago we were fortunate enough to have the offer of the entire
stock of the Hartley Blanket Company, which has now ceased to manufacture
woollen products. We took advantage of this exceptional opportunity, and
are now in a position to offer these famous all-wool blankets well below
the market price.
This is a 'once-in-a-lifetime' opportunity, and we expect to dear our stock
in a few days.
We must ask you, therefore, to give the enclosed special price list your
immediate attention and to let us have your order at once.
Orders will be executed in strict rotation and can only be accepted as long
as stocks last. Yours faithfully
[15] Specimen of a follow-up letter to a distributor to whom a catalogue
was sent in response to his enquiry.
Dear Mr Morton
You wish to modernise your store-rooms with the most up-to-date shelving
system yet devised: that is clear because you asked for our catalogue,
which was sent to you earlier this month.
The next step lies, of course, with you. You could have a demonstration of
the fitting of the lockshelf system in your own store-room, or see the
combined units here in our showrooms.
You could test for yourself the wonderful adaptability of our system to all
storage problems, by sending us a trial order for one 5 metre section,
which comprises three units. Or if you have any special problems, you are
welcome to our advice without any obligation.
You may be sure that whichever of our services you decide to use, you will
receive our immediate attention. Yours sincerely
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