Cultural Values

Cultural Values

«Urals State Technical University - UPI»

Foreign language department

Thesis

«Cultural Values»

Student: Zaitseva S.V.

Group: PП-4

Supervisor: Hramushina Zh.A.

Ekaterinburg

2004

Table of contents:

Summary

3

Key words

4

Introduction

5

1. Definitions: beliefs, values

7

The value / belief puzzle

8

Contrastive orientations

12

Japanese interpersonal norms

15

2. Japanese and American patterns of social behavior

22

The national status image

25

A Cultural model of interaction

27

Seven statements about Americans 31

3. Factors influencing values

40

Intercultural communication: a guide to men of action

40

Cuisine, etiquette and cultural values

52

Patterns of speech

55

4. Contrast Russian’s stereotypes

58

Nine statements about Russians

58

Middle Eastern interview responses

61

5. American’s view of Russian. Russian’s view of American

65

American interview responses

65

Russian interview responses

75

Conclusion

79

Literature

80

Appendix

SUMMARY

A diploma work contains 80 pages, 2 tables, 1 figure, 4 books are a

source of it.

Key words: cross-cultural communication, values, beliefs, clusters,

stereotypes.

In detail it is said about concept "values", factors influencing

values, the meaning of values in intercultural communication and

understanding between different nations.

In brief it is mentioned differences between beliefs, values.

The actuality and novelty of a theme consist in the following points.

Problems of the intercultural communications and cultural values are

"young". Scientists started to consider them rather recently. In Russia

researches have begun only in the 80th years. In such a way, there is not

enough literature and materials on the given questions. Therefore any new

works and researches make the significant contribution to studying these

problems.

So in my work I tried: to research the influence of cultural values to

attitude one country to another; to explore and to compare Japanese and

American patterns of social behavior; to understand the factors influencing

values; to discover stereotypes between different countries.

In conclusion it is noted that excellent knowledge of language is only

half-affair for successful cooperation with other country. Also it is

necessary to know features of people of other country in negotiating or

their attitude to business. Also it is necessary to take into account

features of dialogue, etiquette, relations with grown-ups and many other

things.

KEY WORDS

Cross-cultural communication is the information exchange between one

person and any other source transmitting a message displaying properties of

a culture different to the one of the receiver’s culture. The source of

such a message can be either a person, in an interpersonal communication

process, or any form of mass media or other form of media.

Values. A value is something that is important to people — like honesty,

harmony, respect for elders, or thinking of your family first. They are

represents what is expected or hoped for, required or forbidden. It is not

a report of actual conduct but is the inductively based logically ordered

set of criteria of evaluations by which conduct is judged and sanctions

applied.

Beliefs are generally taken to mean a mental acceptance or conviction in

the truth or actuality of something. A belief links an object or event and

the characteristics that distinguish it from others. The degree to which we

believe that an event or object possesses certain characteristics reflects

the level of our subjective probability (belief) and, consequently, the

depth or intensity of our belief. The more certain we are in a belief, the

greater is the intensity of that belief.

Clusters are groups of inter-related industries that drive wealth

creation in a region and provides a richer more meaningful representation

of local industry drivers and regional dynamics trends than traditional

methods and represents the entire value chain of a broadly defined industry

from suppliers to end products, including supporting services and

specialized infrastructure.

Stereotype is a fixed set of ideas about what a particular type of person

or thing is like, which is (wrongly) believed to be true in all cases.

INTRODUCTION

The subject of my diploma work is cultural values.

Our perception of foreign cultures is usually based not on their

complex reality, but on the simplified image they project. The clearer and

more sharply defined that image is, the more convinced we will be that we

are intimately acquainted with it: it is a mere outward confirmation of

knowledge we already possess.

All cultures have been designed to meet universal human needs: for

shelter - for love — for friendship. While they have commonalties, they

have great variety too! Values - universal feature of culture, how they

might vary within and between cultures.

One universal feature of culture is values. A value is something that

is important to people — like honesty, harmony, respect for elders, or

thinking of your family first.

We can't see values directly, but we can see them reflected in

people's ordinary, day to day behavior. What we value shapes what we do. If

respect for elders is important to me, I might listen very patiently to

grandmother's stories and not argue with her. In fact, I might turn to her

for valuable and wise advice. If I value honesty, I will hope that my

friends will tell me the truth and not what they think I want to hear. If

harmony is more important to me, I prefer to say things that make people

happy, even if those things are not exactly true.

In the course of human interaction, evaluations are assigned to given

types of behavior, attitudes, and kinds of social contact. Taken together

they form the belief and value system, the cultural premises and

assumptions, and the foundation for law, order, and the world view of given

cultural groups. These systems embrace a number of assumptions about how

the world is put together. Some values and norms, differentiate between

good and evil, right and wrong. Some of these assumptions are made explicit

in the beliefs and myths of the people. Beliefs, value systems, and world

view often combine with other features of social and cultural organization

to provide shared cultural symbols.

The actuality and novelty of a theme consist in the following points.

Problems of the intercultural communications and cultural values are

"young". Scientists started to consider them rather recently. In Russia

researches have begun only in the 80th years. In such a way, there is not

enough literature and materials on the given questions. Therefore any new

works and researches make the significant contribution to studying these

problems.

Objects of research in my diploma work are behavioral samples and

cultural clusters.

1. DEFINITIONS: BELIEFS, VALUES

It is useful at this juncture to make some distinctions between

beliefs and values.

BELIEFS

Beliefs are generally taken to mean a mental acceptance or conviction

in the truth or actuality of something. A belief links an object or event

and the characteristics that distinguish it from others. The degree to

which we believe that an event or object possesses certain characteristics

reflects the level of our subjective probability (belief) and,

consequently, the depth or intensity of our belief. The more certain we are

in a belief, the greater is the intensity of that belief.

This is well attested to in the power of religious beliefs. There are

three types of beliefs, all of which are of concern to us. They are

experiential, informational, and inferential. Experiential beliefs come

from direct personal experience, of course; they are integrated at the

intrapersonal level. The second type involves information. This is

transferred on the interpersonal level and shows great cultural variation.

Here cultural beliefs are stated, transferred, learned, and practiced.

Informational beliefs are connected with what are called "authority

belief," or credible information sources. If a group of people believes

that exercising increases the individual's physical and mental well-being,

these believers may also be willing to accept athletes as authority figures

even though the testimonies of these idols range beyond their physical

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