Лингвистический фон деловой корреспонденции (Linguistic Background of Business Correspondence)

that-clause, stick with that-clauses; if you start with an infinitive,

stick with infinitives; if you start with a participle, stick with

participles; and so on. What you don’t want is a mixed bag, as in She had a

strong desire to pursue medicine and for studying literature or The

scientist asked for volunteers with allergies but who had not given blood

recently.

A second point is to make sure that once you have chosen the kind of

grammatical forms you want to make parallel, you structure them

symmetrically. Remember that an initial article, preposition, auxiliary

verb, or modifier will tend to govern all elements in the series unless it

is repeated for each element. For example, if you set up a series of nouns

with the first modified by an adjective, the reader will expect the

adjective to modify the rest of the series as well. Thus you should say The

building has new lighting, plumbing, and carpeting but not The building has

new lighting, plumbing, and different carpeting. The same is true for

articles: He brought the rod, reel, and bait. If you want to restrict a

modifier to only one noun, repeat the article for each noun: He brought the

light rod, the reel, and the bait.

When you spot a faulty parallel, recast the structure to give all

the elements equivalent treatment. If your new parallel construction does

not seem much of an improvement, rewrite the sentence completely to avoid

the parallel construction. Better to have no parallel structures than to

have parallel structures that sound overblown or stilted.

Faulty parallelism is all around us. We see and hear it every

day—often without taking notice. How many times have you heard Please leave

your name, number, and a brief message? After waiting for the tone, have

you ever objected to the imperfect symmetry of this sentence? In our most

recent ballot we presented some sentences with questionable parallelism to

the usage panelists to see how tolerant they would be. As we expected, they

had a range of opinions.

Crafting sentences with flawless parallelism takes effort and

practice. Even if your readers don’t notice or object when you make

mistakes, balance and symmetry are worth striving for in your writing.

There are certain constructions that are notorious for throwing things out

of whack. I listed some of them below.

both … and …

comparisons with as and than

compound verbs

either … or / neither … nor

not only … but also

rather than

Passive Voice

Writing handbooks usually include warnings about the passive voice—it

is wordy and clumsy and leads to static rather than dynamic writing. There

is truth to this, certainly, but the passive voice also has legitimate

uses, and in many instances it is preferable to the active voice.

Such phrases as "The material will be delivered"; "The start date is

to be decided"; "The figures must be approved" are obscure ones leaving

unsettled who it is that delivers, who decides, and who does the

approving. Which side it is to be? Lawsuits are the plausible outcome

of leaving it all unsettled. Passives used in contracts can destroy the

whole negotiations. "You will deliver" is better for it identifies the

one who will do delivering. Certainly, "must be approved by us" violates

other canons. "We shall have the right but not the obligation to approve"

is less unfortunate.

There is no doubt that passives do not suit business letters, and

if they go all the way through without adding something like "by you" or

"by us" they are intolerable. Once in a long while one may find passives

used purposely to leave something unresolved.

Redundancy

A certain amount of redundancy is built in to the English language,

and we would never consider getting rid of it. Take grammatical number, for

instance. Sentences such as 'He drives to work' and 'We are happy' contain

redundant verb forms. The -s of drives indicates singularity of the

subject, but we already know the subject is singular from the singular

pronoun he. Similarly, are indicates a plural subject, which is already

evident from the plural pronoun we. Number is also indicated redundantly in

phrases like this book and those boxes, where the demonstrative adjective

shows number and the noun does as well.

But there are redundant ways of saying things that can make the rest

of your writing seem foolish. Many of these are common expressions that go

unnoticed in casual conversation but that stick out like red flags in

writing. Why say at this point in time instead of now, or because of the

fact that when because will do? Something that is large in size is really

just large. The trouble lies less in the expressions themselves than in

their accumulated effect. Anyone can be forgiven for an occasional

redundancy, but writing that is larded with redundancies is likely to draw

unwanted laughs rather than admiration.

Listed below are some of the more problematic redundancies.

but … however

close proximity

consensus

consider as / deem as

cross section

else

empty rhetoric

equally as

free gift

from whence

inside of

mental telepathy

old adage

rarely ever / seldom ever

reason is because

reason why

refer back

revert back

VAT tax

Wordiness

In a world in which efficiency has become a prime value, most people

view economy in wording as a sign of intelligence. Its opposite, therefore,

is often considered a sign of stupidity. Most of us are busy and impatient

people. We hate to wait. Using too many words is like asking people to

stand in line until you get around to the point. It is irritating, which

hardly helps when you are trying to win someone’s goodwill or show that you

know what you’re talking about. What is worse, using too many words often

makes it difficult to understand what is being said. It forces a reader to

work hard to figure out what is going on, and in many cases the reader may

simply decide it is not worth the effort. Another side effect of verbosity

is the tendency to sound overblown, pompous, and evasive. What better way

to turn off a reader?

It is easy to recommend concision in expression but much harder to

figure out how to achieve it. In general, wordy writing has three

distinguishing characteristics: weak verbs, ponderous nouns, and lots of

prepositional phrases. The three are interconnected.

The key to writing clearly and concisely is to use strong active

verbs. This means that you should only use the passive voice when you have

a solid reason for doing so. If you look down a page you have written and

see that you are relying on forms of the verb be and other weak verbs like

seem and appear, you can often boil down what you have written to a

fraction of its size by revising with active verbs.

Here is an example:

It is essential to acknowledge that one of the drawbacks to the increased

utilization of part-time employees is that people who are still engaged

full-time by the company are less likely to be committed to the recognition

and identification of problems in the production area.

This passage has 45 words. We can boil it down to 14 by cutting out the

unnecessary words, using active verbs, and using noun modifiers to do the

work of prepositional phrases:

Using more part-time employees often makes full-time employees less

willing to report production problems.

A certain amount of repetition and redundancy has its uses. It

never hurts to thank someone and add that you appreciate what was done. The

recapitulation of the major points in a complicated essay can be a generous

service to the reader, not a needless repetition. If you keep focused on

what you are trying to accomplish and on what will help your readers or

your listeners, you will have less need to remember formal rules of good

writing. You will be able to trust your instincts and your ear.

5. Lexics of business letters

From the lexicological point of view isolated words and phrases mean

very little. In context they mean a great deal, and in the special

context of contractual undertakings they mean everything. Contract

English is a prose organised according to plan.

And it includes, without limitation, the right but not the

obligation to select words from a wide variety of verbal implements and

write clearly, accurately, and/or with style.

Two phases of writing contracts exist: in the first, we react to

proposed contracts drafted by somebody else, and in the second, which

presents greater challenge, we compose our own.

A good contract reads like a classic story. It narrates, in orderly

sequence, that one part should do this and another should do that, and

perhaps if certain events occur, the outcome will be changed. All of

the rate cards charts, and other reference material ought to be ticked off

one after another according to the sense of it. Tables and figures, code

words and mystical references are almost insulting unless organised and

defined. Without organisation they baffle, without definition they

entrap.

In strong stance one can send back the offending document and request

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