4.3 Human-Resource Development in the Private Sector

4.3.1 Business Schools/Universities

European School of Management (ESM).

Data Sheet.

European School of Management ESM-Tbilisi
40, Vazha Pshavela Ave. 1077, Tbilisi, Republic of Georgia
Tel.: (995-32) 39 68 64
Fax: (995-32) 37 55 16
e-mail: esmtbs@gol.ge
Internet: esm-tbilisi.ge
Simon Kadagidze
Mission of European School of Management in Tbilisi (ESM-Tbilisi) is to create a new Georgian management elite - professionally thinking and professionally acting under market economy managers – providing high quality management education using modern and innovative teaching technologies and highly qualified faculty.
LTD, Nonprofit
Self financed through students tuition fees
1992
20
87
4 - Undergraduate Program, Graduate Program, Base Certificate Program, Foundation Program
224+46+58+50
Look the attached sheets
Undergraduate                                     – 4 years
Graduate                           – 2 years
Base Certificate Program – 7 months
Foundation Program                         – 1 year
Undergraduate                         - 224
Graduate                           - 46
Base Certificate Program - 58
Foundation Program             - 50
School leavers and young professionals
Undergraduate Program    - secondary school leavers with certificate
Graduate Program                  - young people with min bachelor
                                                      diplomas and min 2 years experience
Base certificate program - any person with high education
Foundation Program             - secondary school leavers or students
                                                 in their last school year
Undergraduate             - $ 2200/ year
Graduate                           - $ 3500
Base Certificate Program - $ 1200
Foundation Program             - $ 1000
Entrance examinations, visiting schools with presentation, visiting educational fairs, marketing campaign through an advertising agency
Georgian with good command of either English or German languages.
Undergraduate                         - Bachelor of Business Administration
                                                      (General Management)
Graduate                           - Master of Business Administration
                                                      (General Management, Finance, Marketing)
Base Certificate Program - Certificate
$ 2000/year

The ESM Evening & Weekend MBA Program, A Curriculum 2003-2005

4.3.2 Government Sponsored Training Programs

GEPA's In-Company Export Marketing Programme.

The objective of GEPA's new programme is to increase the export capabilities of Georgian companies. An integrated programme has been designed to assist Georgian companies to systematically plan and prepare for export marketing. The programme includes in-company export market development, training, the organisation of inward and outward missions and a cost sharing grant scheme.

The in-company programme involves GEPA's Export Advisers working closely with individual companies to establish an export marketing function. Participating companies will be assisted and guided through the process of defining their objectives and capabilities, the first step in the process. They will be shown how to identify suitable markets and have access to all the information sources in the Export Information Centre. They will then be in a position to draw up a realistic export marketing strategy. GEPA staff will help them to prepare for exporting and to implement their defined strategy.

In working through the programme, training needs will be identified and addressed and some financial assistance may be available to assist companies in financing eligible actions they need to take to prepare for exporting. Participating companies will have in place a system for reviewing and redefining their export marketing strategies on an on-going basis. This will enable Georgian companies to anticipate and to be prepared for the ever changing marketing environment, rather than just reacting to it.

During recent weeks GEPA staff has been visiting companies to explain the programme in detail. Four companies have already begun the first stage of the programme and another four will be added over the next few weeks. Companies committed to developing an achievable export marketing strategy and willing to devote time and effort to the process are invited to contact GEPA.